Your blog, your baby, your potential cash cow is failing.
Readers are ignoring you. Heck, even your mama isn’t reading your posts! It’s crickets in the comment boxes, and you celebrate when you get one share.
So, what’s wrong? Why is your promised, easy-to-succeed, blog failing?
You probably just need to make a few tweaks. Here are eight common mistakes many bloggers are making and how to make your blog more relevant to your readers.
1. Your Content Is Not Standing Out in the Crowd
WordPress.com alone has over 83.1 million new blog posts per month. That’s over 2 million posts per day on just one blogging platform. How is anyone going to see you if your content is not standing out in that crowd?
Quality content is everything. You have to offer value that will keep your readers coming back for more. And not just a little amount. You have to provide A LOT of value.
Then you need a unique tone, style, angle, or voice for whatever you have to say. Why? Because the majority of ideas aren’t new! So, you have to give your readers a reason to read your content over someone else’s.
2. Your Topic is too Broad
Stop trying to cater to everyone; it won’t help you. It’s tough to connect when your blog topic is too broad. Instead, you want to niche down into your topic. For example, instead of writing about travel, niche down tighter. Pick something like singles travel or backpacking across Europe. Or if you’re focused on cooking and recipes, choose gluten-free, no-sugar-added, or whatever your real focus is.
Niching allows you to pick a specific crowd who is looking for your content. It also makes selecting keywords easier, because you can find out what those people are searching for and tailor your pieces to match. Just don’t niche down too tightly, you do want to leave yourself a little wiggle room to have fun when inspiration strikes you.
3. Not Using High-Quality Photos and Visual Aids
Forget run of the mill stock pictures. And those slightly blurry, orange-tinted photos of last night’s dinner creation. You’re better off photo-less!
High quality, high-resolution photos are the only way to go because today’s readers are visual hungry. Photos, video, graphics and visual aids have become as relevant, if not more important than your written content for drawing in readers.
4. Search Engine Optimization (SEO)
Natural SEO is the way to go. You need SEO because it helps the search engines index your pages. Without indexing, people can’t find you.
Use keywords, metadata, and alt tags but don’t force them just to include SEO. Stuffing a headline or article with relevant or irrelevant keywords is one of the fastest ways to send people running.
Instead, give people amazing information with naturally placed SEO, attention-grabbing headlines, and adequately broken up content to keep them coming back for more.
5. You’re Not Guest Posting
Successful bloggers guest post. Moreover, they don’t just save their best stuff for their blogs. No, they share the same high-quality content on other’s blogs as they would their own.
When choosing a guest post opportunity, look for blogs with readers you want to attract. You don’t have to stay in your industry, just stay on your topic matter. For example, food and travel bloggers can write for the tech industry by writing about food and travel tech and gadgets. The same goes for any industry. Check out our expert, Mariana’s website MultiTalented Writers, for more info on pitch flipping.
Aim for blogs with more traffic ratings than your own. You can use tools like Alexa.com’s free extension to help you determine traffic ranking for choosing blogs to pitch a guest post.
6. So Many Ads
Ads, ads and more ads. You know the sites I’m talking about. Hopefully, you’re not one of them!
Having too many ads is a turn-off. It just doesn’t work anymore. Look how many video, newspapers, magazines, cable channels, etc. successfully are selling subscriptions with the promise of ad-free service.
Your readers can find plenty of blogs without intrusive ads, so plan out your ad space carefully. Place ads in easy to find but less invasive locations. Or make a resources page with recommendations.
7. Not Optimizing for Mobile Devices
More than half of Google 100 billion searches come from mobile devices with screens sized 6 inches or smaller. That is A LOT of searches. Now you can imagine how many people are reading from those devices as well.
If you blog is not optimized for mobile devices, then you are missing out because mobile device usage is on the rise.
8. You Gave Up Too Soon
Being excited when you start your blog is easy. Staying excited and keeping up the momentum after a few months is harder, especially when you aren’t attracting readers as fast as you’d like or making money.
While the Internet may promise easy money from blogging, the truth is, blogging is challenging work. It’s also true that around 63% of bloggers make less than $3.50 a day from their blog.
Successful bloggers have dedication, persistence, a plan, and maybe, are just a little too hardheaded to quit. They don’t give up. So, instead of giving up after a few months, set realistic goals, sharpen your “pencil,” and get to work making your blog more relevant to your readers.
- 1 1. Your Content Is Not Standing Out in the Crowd
- 2 2. Your Topic is too Broad